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  • A Guide to Finding and Hiring Top Talent in Advancement

    This session will share tactics and best practices from inside and outside the field of Advancement that are easily implemented by anyone looking to build their team. Join gift-officer-turned recruiter Kathleen Casanova to find out why talent is so important in our field, learn more about the hottest trends and walk away with several simple, effective and affordable strategies you can begin applying immediately to save you time and increase your chances of hiring the candidate of your dreams the next time you have a vacancy.

    This session will share tactics and best practices from inside and outside the field of Advancement that are easily implemented by anyone looking to build their team.  Join gift-officer-turned recruiter Kathleen Casanova to find out why talent is so important in our field, learn more about the hottest trends and walk away with several simple, effective and affordable strategies you can begin applying immediately to save you time and increase your chances of hiring the candidate of your dreams the next time you have a vacancy.

    Kathleen Casanova, Executive Recruiter and Director of Talent Development, University of Texas

  • Creating a Flourishing Mentor Program: Marquette University Alumni Association Mentor Program

    Marquette University Alumni Association (MUAA) Mentor Program engages alumni to establish meaningful interactions with students in preparation for their professional journey after graduation from Marquette University. Participants will learn the value of establishing a comprehensive mentor program- with significant faculty support- to serve students and alumni to also support development goals and objectives.​

    Marquette University Alumni Association (MUAA) Mentor Program engages alumni to establish meaningful interactions with students in preparation for their professional journey after graduation from Marquette University. Participants will learn the value of establishing a comprehensive mentor program- with significant faculty support- to serve students and alumni to also support development goals and objectives.

    Dan DeWeerdt, Engagement Director, University Advancement, Marquette University

  • Shared Case Ownership: How to Involve Faculty, Deans, Coaches, and Board Members

    A top-down case statement is easy, but how do you fully engage academic and other stakeholders on campus and on your boards to gather insightful ideas, generate fundraising energy, and cultivate shared ownership? Eastern Oregon University is preparing to launch its second capital campaign. A new president, a new governing board structure, and a need to move fast, but as a team, necessitated a creative work plan. President Tom Insko will share his perspective on how the institutional strategic plan needed to inform the campaign’s vision.

    A top-down case statement is easy, but how do you fully engage academic and other stakeholders on campus and on your boards to gather insightful ideas, generate fundraising energy, and cultivate shared ownership? Eastern Oregon University is preparing to launch its second capital campaign. A new president, a new governing board structure, and a need to move fast, but as a team, necessitated a creative work plan. President Tom Insko will share his perspective on how the institutional strategic plan needed to inform the campaign’s vision.

    President Tom Insko, Eastern Oregon University

  • Duct Tape and Bubble Gum: Branding on a Shoestring

    It has never been more critical to have a strong brand. Universities face increasing competition for students, a declining population of prospects, and an increasingly savvy market. Unfortunately, not all schools have a $1 million budget to support a rebranding effort. Learn how one small university transformed its brand, including developing brand messaging and new institutional and new mascot logos, on a shoestring budget of less than $50,000.​

    It has never been more critical to have a strong brand. Universities face increasing competition for students, a declining population of prospects, and an increasingly savvy market. Unfortunately, not all schools have a $1 million budget to support a rebranding effort. Learn how one small university transformed its brand, including developing a brand messaging and new institutional and new mascot logos, on a shoestring budget of less than $50,000.

    Jaime Hunt, Vice Chancellor, Strategic Communications and Chief Marketing Officer, Winston-Salem State University

  • 10 Things I Wish I Knew, Thought Of, or Didn’t Need to Think About When Implementing Monthly Giving

    At the beginning of FY 2016 the University of Utah jumped into monthly sustaining solicitations. We knew some of the hurdles we’d encounter and discovered a handful of more along the way. Currently we are running a fairly smooth, and growing, sustaining giving program with 650 monthly donors. During this session we will explore the U's journey with sustaining giving, the practical elements of implementing a sustaining giving program including what went well, what didn’t and what we are still trying to master.​

    At the beginning of FY 2016 the University of Utah jumped into monthly sustaining solicitations. We knew some of the hurdles we’d encounter and discovered a handful of more along the way. Currently we are running a fairly smooth, and growing, sustaining giving program with 650 monthly donors. During this session we will explore the U's journey with sustaining giving, the practical elements of implementing a sustaining giving program including what went well, what didn’t and what we are still trying to master.

    Peter Moes, Director of Annual Giving, University of Utah

  • Eight Practical Ways to Effectively Use Multimedia to Reach Your Fundraising Goals

    Are you drawing donors in to the heart of your mission? Are you telling compelling stories through videos? If your social media was a celebrity, who would it be? Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference. Public and private institutions and small and large shops alike can benefit from eight tactics to bolster fundraising through social media.

    Are you drawing donors in to the heart of your mission? Are you telling compelling stories through videos? If your social media was a celebrity, who would it be? Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference. Public and private institutions and small and large shops alike can benefit from eight tactics to bolster fundraising through social media.

    Dr. Linnie Carter, Vice President of College Advancement, HACC, Central Pennsylvania’s Community College; Executive Director, HACC Foundation
    Christina Kelley, Development Officer, Alumni Relations, HACC, Central Pennsylvania’s Community College

  • Alumni Engagement for Liberal Arts Colleges: Building Long-Term Relationships

    This webinar will present alumni engagement best practices based on Campbell & Company research. Attendees will finish this how-to session with the tools to improve their own alumni engagement activities.​

    Today’s liberal arts colleges and universities face the increasingly difficult task of engaging young alumni. What strategies can they use to foster relationships with these important stakeholders and build a pipeline of future donors? This webinar will present alumni engagement best practices based on Campbell & Company research. We’ll introduce a maturity model that institutions can use to score their alumni engagement efforts and walk through a series of strategies used by best-in-class programs. Attendees will finish this how-to session with the tools to improve their own alumni engagement activities.

    Caitlin Bristow, Consultant, Campbell & Company
    Damien Berliet, Associate Consultant, Campbell & Company

  • Out-Front Stewardship

    This webinar looks at practical ways to use stewardship tools in every phase of the development cycle. Learn how to engage others in your organization in stewardship activities, deepen donors’ connections to your institution and their understanding of the impact of philanthropy on your mission.

    This webinar looks at practical ways to use stewardship tools in every phase of the development cycle. Learn how to engage others in your organization in stewardship activities, deepen donors’ connections to your institution and their understanding of the impact of philanthropy on your mission.

    Speaker

    Julie Bostian, Director, Stewardship & Donor Engagement  Boston College

  • Convening Women on Campus after #MeToo

    The convergence of issues, challenges, and politics in 2017 and 2018 proved a difficult time for setting an agenda for intellectual alumni gatherings on campus. When staff at MIT considered the prospect of convening alumnae on campus for its first women’s conference since 2011, the climate was tense. Enter the term “unconference” and its conceptually flipped agenda: crowdsourced panels, crowd-voting on speaker lineups, startup/research pitch competitions, hackathon, career expo, volunteer-led workshops, nonprofit fair, virtual entrepreneurs in residence and unhang out, and on-site volunteering.

    The convergence of issues, challenges, and politics in 2017 and 2018 proved a difficult time for setting an agenda for intellectual alumni gatherings on campus. When staff at MIT considered the prospect of convening alumnae on campus for its first women’s conference since 2011, the climate was tense. Enter the term “unconference” and its conceptually flipped agenda: crowdsourced panels, crowd-voting on speaker lineups, startup/research pitch competitions, hackathon, career expo, volunteer-led workshops, nonprofit fair, virtual entrepreneurs in residence and unhang out, and on-site volunteering.

    Moana Bentin
    Community Manager of Affinity Groups
    Massachusetts Institute of Technology (MIT)

    Joe McGonegal
    Director of Alumni Education
    Massachusetts Institute of Technology (MIT)

  • Progress by the Penny: How Penny Wars Transformed Student Giving

    It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them. It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU). With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.

    It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them.  It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU).  With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.

    Jackelyne Briseno
    Student Philanthropy Coordinator
    Texas A&M International University