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  • Eight Practical Ways to Effectively Use Multimedia to Reach Your Fundraising Goals

    Are you drawing donors in to the heart of your mission? Are you telling compelling stories through videos? If your social media was a celebrity, who would it be? Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference. Public and private institutions and small and large shops alike can benefit from eight tactics to bolster fundraising through social media.

    Are you drawing donors in to the heart of your mission? Are you telling compelling stories through videos? If your social media was a celebrity, who would it be? Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference. Public and private institutions and small and large shops alike can benefit from eight tactics to bolster fundraising through social media.

    Dr. Linnie Carter, Vice President of College Advancement, HACC, Central Pennsylvania’s Community College; Executive Director, HACC Foundation
    Christina Kelley, Development Officer, Alumni Relations, HACC, Central Pennsylvania’s Community College

  • Alumni Engagement for Liberal Arts Colleges: Building Long-Term Relationships

    This webinar will present alumni engagement best practices based on Campbell & Company research. Attendees will finish this how-to session with the tools to improve their own alumni engagement activities.​

    Today’s liberal arts colleges and universities face the increasingly difficult task of engaging young alumni. What strategies can they use to foster relationships with these important stakeholders and build a pipeline of future donors? This webinar will present alumni engagement best practices based on Campbell & Company research. We’ll introduce a maturity model that institutions can use to score their alumni engagement efforts and walk through a series of strategies used by best-in-class programs. Attendees will finish this how-to session with the tools to improve their own alumni engagement activities.

    Caitlin Bristow, Consultant, Campbell & Company
    Damien Berliet, Associate Consultant, Campbell & Company

  • Out-Front Stewardship

    This webinar looks at practical ways to use stewardship tools in every phase of the development cycle. Learn how to engage others in your organization in stewardship activities, deepen donors’ connections to your institution and their understanding of the impact of philanthropy on your mission.

    This webinar looks at practical ways to use stewardship tools in every phase of the development cycle. Learn how to engage others in your organization in stewardship activities, deepen donors’ connections to your institution and their understanding of the impact of philanthropy on your mission.

    Speaker

    Julie Bostian, Director, Stewardship & Donor Engagement  Boston College

  • Convening Women on Campus after #MeToo

    The convergence of issues, challenges, and politics in 2017 and 2018 proved a difficult time for setting an agenda for intellectual alumni gatherings on campus. When staff at MIT considered the prospect of convening alumnae on campus for its first women’s conference since 2011, the climate was tense. Enter the term “unconference” and its conceptually flipped agenda: crowdsourced panels, crowd-voting on speaker lineups, startup/research pitch competitions, hackathon, career expo, volunteer-led workshops, nonprofit fair, virtual entrepreneurs in residence and unhang out, and on-site volunteering.

    The convergence of issues, challenges, and politics in 2017 and 2018 proved a difficult time for setting an agenda for intellectual alumni gatherings on campus. When staff at MIT considered the prospect of convening alumnae on campus for its first women’s conference since 2011, the climate was tense. Enter the term “unconference” and its conceptually flipped agenda: crowdsourced panels, crowd-voting on speaker lineups, startup/research pitch competitions, hackathon, career expo, volunteer-led workshops, nonprofit fair, virtual entrepreneurs in residence and unhang out, and on-site volunteering.

    Moana Bentin
    Community Manager of Affinity Groups
    Massachusetts Institute of Technology (MIT)

    Joe McGonegal
    Director of Alumni Education
    Massachusetts Institute of Technology (MIT)

  • Progress by the Penny: How Penny Wars Transformed Student Giving

    It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them. It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU). With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.

    It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them.  It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU).  With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.

    Jackelyne Briseno
    Student Philanthropy Coordinator
    Texas A&M International University

  • Washington Update

    Recorded On: 05/18/2018

    Washington Update

    Washington Update

  • Preparing for General Data Protection Regulation

    Recorded On: 03/26/2018

    The European Union’s General Data Protection Regulation (GDPR) is set to take effect on 25 May 2018. Any institution or organization that interacts or processes the data of EU residents must comply with GDPR. This webinar provides an overview of GDPR and outlines steps that colleges, universities and independent schools can take to ensure they are in compliance with the law. Frequently asked questions on GDPR topics such as consent, legitimate interest and enforcement are also discussed and answered.

    The European Union’s General Data Protection Regulation (GDPR) is set to take effect on 25 May 2018. Any institution or organization that interacts or processes the data of EU residents must comply with GDPR. This webinar provides an overview of GDPR and outlines steps that colleges, universities and independent schools can take to ensure they are in compliance with the law. Frequently asked questions on GDPR topics such as consent, legitimate interest and enforcement are also discussed and answered.

    Adrian Salmon
    Vice President
    Grenzebach Glier & Associates

  • What You Need to Know About College Promise Development and Research

    Growing grassroots alumni advocacy to support public higher education requires the right tools. This webinar helps viewers get ready to message public-policy issues to a broad alumni audience; effectively involve key alumni leaders, donors and volunteers in legislative advocacy; and build a team of highly engaged advocates for your institution.

    Growing grassroots alumni advocacy to support public higher education requires the right tools. This webinar helps viewers get ready to message public-policy issues to a broad alumni audience; effectively involve key alumni leaders, donors and volunteers in legislative advocacy; and build a team of highly engaged advocates for your institution.

    Geoff Green, Chief Executive Officer, SBCC Foundation; Member, CASE National Committee for Institutionally Related Foundations
    Gretchen Hewlett, Santa Barbara City College Foundation
    Lucille Boss, Director of Scholarships, Santa Barbara City College Foundation

  • Building Retiree Engagement and Support

    Recorded On: 03/12/2018

    As resources become more and more limited, it's important that fundraisers explore innovative of ways to increase revenue. Retirees are often overlooked, yet they represent a large group of support. Learn how to work with senior leadership to engage retirees, connect with retirees in meaningful ways, and explore fundraising opportunities, recognition programs, and success measures.

    As resources become more and more limited, it's important that fundraisers explore innovative of ways to increase revenue. Retirees are often overlooked, yet they represent a large group of support. Learn how to work with senior leadership to engage retirees, connect with retirees in meaningful ways, and explore fundraising opportunities, recognition programs, and success measures.

    Ann-Marie Thornton, Director of Development and Alumni Relations, Community College of Baltimore County; Member, CASE Center for Community College Advancement  Advisory Committee

  • Location, Automation, BOTs and the (near) Future of Advancement Marketing

    Recorded On: 02/19/2018

    In the age of the ever-shrinking attention span, marketing is evolving faster than ever and it’s not slowing down. This session will explore five emerging marketing trends and the opportunities they present for institutions of all sizes to advance their strategic priorities.

    In the age of the ever-shrinking attention span, marketing is evolving faster than ever and it’s not slowing down. This session will explore five emerging marketing trends and the opportunities they present for institutions of all sizes to advance their strategic priorities.

    Mike Barzacchini, Director, Marketing Services, Harper College; Member, CASE Center for Community College Advancement Advisory Committee