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  • Tips and Tricks for New Student Advancement Advisers

    Recorded On: 11/17/2016

    Are you charged with starting a student advancement organization or advising one for the first time? Glean best practices and tips for successfully advising a student advancement organization that engages students while on campus and encourages them to be active and loyal young alumni upon graduation.

    Are you charged with starting a student advancement organization or advising one for the first time? Glean best practices and tips for successfully advising a student advancement organization that engages students while on campus and encourages them to be active and loyal young alumni upon graduation.

  • Change Management for New Systems

    Recorded On: 11/09/2016

    Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change and effecting change. This webinar discusses an institution's journey to move through a major conversion from a 20 year old mainframe system to its current CRM, as well as the process of adopting a new system for resource planning and project portfolio management.

    Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change and effecting change. This webinar discusses an institution's journey to move through a major conversion from a 20 year old mainframe system to its current CRM, as well as the process of adopting a new system for resource planning and project portfolio management.

  • Essentials in Leadership Annual Giving

    Recorded On: 09/30/2016

    Why do we focus on leadership annual giving, and what is its value? This webinar explores the importance of developing a leadership annual giving strategy that includes pipeline development to move donors to higher annual giving levels. By taking a strategic approach to securing annual leadership gifts, annual giving offices can play a key role in shortening the time to cultivate these donors for future major gifts.

    Why do we focus on leadership annual giving, and what is its value? This webinar explores the importance of developing a leadership annual giving strategy that includes pipeline development to move donors to higher annual giving levels. By taking a strategic approach to securing annual leadership gifts, annual giving offices can play a key role in shortening the time to cultivate these donors for future major gifts.

  • The Donation Equation

    Recorded On: 09/19/2016

    Great fundraising appeals are like a chemical compound that can build an explosion of donor response. This webinar draws on current research with donors, psychology, behavioral economics and marketing to describe six key ingredients that determine whether your recipe will create that kind of energy. Using real examples of successful appeals and fundraising campaigns, it's time to go "full on nerd" in search of the best ways to engage 21st century donors.

    Great fundraising appeals are like a chemical compound that can build an explosion of donor response. This webinar draws on current research with donors, psychology, behavioral economics and marketing to describe six key ingredients that determine whether your recipe will create that kind of energy. Using real examples of successful appeals and fundraising campaigns, it's time to go "full on nerd" in search of the best ways to engage 21st century donors.

  • Which Way are We Going? Using Research to Guide your Marketing Initiatives

    Recorded On: 09/16/2016

    What do you wish you knew about your key audience? Think of market research as wish fulfillment, giving you the answers to the burning questions that you hope to find to guide marketing initiatives. This webinar discusses why advancement professionals need research, offers ideas for developing research questions, and provides tips for finding and conducting research.

    What do you wish you knew about your key audience? Think of market research as wish fulfillment, giving you the answers to the burning questions that you hope to find to guide marketing initiatives. This webinar discusses why advancement professionals need research, offers ideas for developing research questions, and provides tips for finding and conducting research.

  • System Selection Innovative Ways to Identify the Best Product for Your Organization

    Recorded On: 08/31/2016

    This presentation will focus on best practices in new system selection, specifically aimed at defining requirements and selecting the best match for your organization’s needs. We will discuss project governance strategies, such as scope and evaluation metrics. In addition, use cases will be explained as a way to capture end-user requirements in a way they and the vendor can easily understand – as well as a providing a platform for a top notch demo! We’ll also discuss the questions you should be asking as well as how to get the “inside scoop” from your peers.

    This presentation will focus on best practices in new system selection, specifically aimed at defining requirements and selecting the best match for your organization’s needs.  We will discuss project governance strategies, such as scope and evaluation metrics.  In addition, use cases will be explained as a way to capture end-user requirements in a way they and the vendor can easily understand – as well as a providing a platform for a top notch demo!  We’ll also discuss the questions you should be asking as well as how to get the “inside scoop” from your peers. 

  • Scalable Content Strategy for Higher Education

    Recorded On: 08/23/2016

    Great content requires thoughtful planning, smart management, and a customized strategy that works for your institution. This session walks through the fundamentals of smart content strategy and how to apply principles and tactics to create influential content that helps users and drives business outcomes for your institution.

    Great content requires thoughtful planning, smart management, and a customized strategy that works for your institution. This session walks through the fundamentals of smart content strategy and how to apply principles and tactics to create influential content that helps users and drives business outcomes for your institution. 

  • Scalable Content Strategy for Higher Education

    Recorded On: 08/23/2016

    Great content requires thoughtful planning, smart management, and a customized strategy that works for your institution. This session walks through the fundamentals of smart content strategy and how to apply principles and tactics to create influential content that helps users and drives business outcomes for your institution.

    Great content requires thoughtful planning, smart management, and a customized strategy that works for your institution. This session walks through the fundamentals of smart content strategy and how to apply principles and tactics to create influential content that helps users and drives business outcomes for your institution. 

  • Stewardship and Radical Transparency

    Recorded On: 07/29/2016

    In the U.S., repeat donor retention is at 64 percent whereas first-time donor retention is at 23 percent. Donor stewardship that encourages repeat giving is critical for an advancement operations’ success. This webinar discusses radical transparency as a stewardship tool, encouraging the idea of showing donors things you might not automatically divulge and being open with your advancement strategies.

    In the U.S., repeat donor retention is at 64 percent whereas first-time donor retention is at 23 percent. Donor stewardship that encourages repeat giving is critical for an advancement operations’ success. This webinar discusses radical transparency as a stewardship tool, encouraging the idea of showing donors things you might not automatically divulge and being open with your advancement strategies.

  • Prospect Research for HBCU's

    Recorded On: 07/19/2016

    Prospect Research from an HBCU Perspective

    Prospect Research from an HBCU Perspective