Duct Tape and Bubble Gum: Branding on a Shoestring

It has never been more critical to have a strong brand. Universities face increasing competition for students, a declining population of prospects, and an increasingly savvy market. Unfortunately, not all schools have a $1 million budget to support a rebranding effort. Learn how one small university transformed its brand, including developing a brand messaging and new institutional and new mascot logos, on a shoestring budget of less than $50,000.

Jaime Hunt, Vice Chancellor, Strategic Communications and Chief Marketing Officer, Winston-Salem State University

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Recorded 08/16/2018
Recorded 08/16/2018