Eight Practical Ways to Effectively Use Multimedia to Reach Your Fundraising Goals
Are you drawing donors in to the heart of your mission? Are you telling compelling stories through videos? If your social media was a celebrity, who would it be? Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference. Public and private institutions and small and large shops alike can benefit from eight tactics to bolster fundraising through social media.
Dr. Linnie Carter, Vice President of College Advancement, HACC, Central Pennsylvania’s Community College; Executive Director, HACC Foundation
Christina Kelley, Development Officer, Alumni Relations, HACC, Central Pennsylvania’s Community College