Like many of its peers, the University of Cincinnati Alumni Association (UCAA) experienced a gap in engagement and philanthropy with underrepresented communities. Conference presentations and industry articles have addressed making a business case for outreach to these populations, but many of them do not include best practices and outcomes. Over the course of 18 months, the UCAA was able to see gains in engagement, volunteerism and philanthropy. This webinar will outline the challenges faced for the UCAA in outreach to underrepresented groups of alumni, the methodology of engagement, and outcomes.
Justin Gibson, Associate Director for Diversity Outreach and Engagement, University of Cincinnati Foundation
Adrienne McDade, Director for Annual Giving, University of Cincinnati Foundation