Making the Most of Signature Events
Recorded On: 02/10/2017
In today’s changing philanthropic climate, organizations looking to become more responsive to an increasingly diverse donor base might want to rethink their minority researching. While much is made about the traditional high-wealth donor, millions are left on the table by ignoring realities about today’s financially affluent prospect. Despite their lack of historical wealth, the upward mobile and highly education minority prospect of today fails to fit the norm.
Associate Senior Vice President for Alumni Relations
University of Southern California