Making the Most of Signature Events

Recorded On: 02/10/2017

In today’s changing philanthropic climate, organizations looking to become more responsive to an increasingly diverse donor base might want to rethink their minority researching. While much is made about the traditional high-wealth donor, millions are left on the table by ignoring realities about today’s financially affluent prospect. Despite their lack of historical wealth, the upward mobile and highly education minority prospect of today fails to fit the norm.

Patrick Auerbach  
Associate Senior Vice President for Alumni Relations  
University of Southern California

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