Progress by the Penny: How Penny Wars Transformed Student Giving

It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them.  It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU).  With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.

Jackelyne Briseno
Student Philanthropy Coordinator
Texas A&M International University

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Recorded 06/20/2018
Recorded 06/20/2018