Progress by the Penny: How Penny Wars Transformed Student Giving
It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them. It is this mentality that sparked the Penny Wars idea at Texas A&M International University (TAMIU). With the intention of helping students understand that they can "BE THE CHANGE" by giving spare change, we have been transforming giving stereotypes on campus.
Student Philanthropy Coordinator
Texas A&M International University