The Donation Equation

Recorded On: 09/19/2016

Great fundraising appeals are like a chemical compound that can build an explosion of donor response. This webinar draws on current research with donors, psychology, behavioral economics and marketing to describe six key ingredients that determine whether your recipe will create that kind of energy. Using real examples of successful appeals and fundraising campaigns, it's time to go "full on nerd" in search of the best ways to engage 21st century donors.

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