UF-FSU: Not Just a Football Rivalry. Using Competition as a Tool for Partnership
The "Duel of the Schools" giving challenge between the UF and FSU College of Education was a unique way to harness friendly competition and use it as a tool for partnership and collaboration that ultimately benefited both organizations for increased fundraising and donor engagement. As the non-profit world grows, we are all in competition for donor dollars. This can lead to silos and development professionals fiercely guarding donors, but when we choose to work together it can be for the benefit of all. In this competition, everyone wins!
Brian Danforth, Senior Director of Development & Alumni Affairs, University of Florida
Kevin Derryberry, Assistant Dean of Development, Florida State University