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  • Engaging and Serving Alumni Through Technology

    Recorded On: 12/10/2015

    An innovative use of technology by the Penn State Alumni Association supports increased engagement and career growth for alumni. A series of online events moves from simple webinars to more interactive and time-intensive events. Viewers get an overview of the program’s components and their application to other settings.

    An innovative use of technology by the Penn State Alumni Association supports increased engagement and career growth for alumni. A series of online events moves from simple webinars to more interactive and time-intensive events. Viewers get an overview of the program’s components and their application to other settings.

    Speaker

    Cheryl Bonner Director, Alumni Career Services Penn State Alumni Association

  • Elevating and Preserving Your Brand

    Recorded On: 11/12/2015

    Every member of a university community plays an important role in bringing a new brand to life and in preserving its integrity by applying it consistently throughout all university communications. This webinar looks at how Rutgers ensures the protection of its brand with a number of conventional—and not-so-conventional—tools.

    Every member of a university community plays an important role in bringing a new brand to life and in preserving its integrity by applying it consistently throughout all university communications. This webinar looks at how Rutgers ensures the protection of its brand with a number of conventional—and not-so-conventional—tools.

    Speakers

    Beth DeMauro, Director of Strategic Communications, Rutgers

    Joanne Dus-Zastrow, Senior Director of Creative Services, Rutgers

  • Understanding the Generations: The Impact of Generational Patterns and Values on Philanthropy

    Recorded On: 11/05/2015

    For the first time ever, four generations are active in the philanthropic marketplace as donors and alumni. This webinar will define the Millennial, Gen X, Boomer, and Silent/Great generations and explore key influencers that contribute to their values and generational differences.

    For the first time ever, four generations are active in the philanthropic marketplace as donors and alumni. This webinar will define the Millennial, Gen X, Boomer, and Silent/Great generations and explore key influencers that contribute to their values and generational differences.

    Speaker

    Angela White, Senior Consultant and CEO Johnson, Grossnickle and Associates

  • Using Alumni Data to Drive Change Throughout the University

    Recorded On: 10/22/2015

    A data-driven approach to alumni relations has redefined the RIT’s approach to alumni and alumni engagement, from changes in the university mission to reliance on alumni experience to improve curriculum. Learn about the alumni association’s ongoing program of collecting data about alumni behavior and attitudes and sharing it throughout RIT.

    A data-driven approach to alumni relations has redefined the RIT’s approach to alumni and alumni engagement, from changes in the university mission to reliance on alumni experience to improve curriculum. Learn about the alumni association’s ongoing program of collecting data about alumni behavior and attitudes and sharing it throughout RIT.

    Speakers

    Kelly Redder, AVP, RIT for Life and Director, Alumni House Rochester Institute of Technology

    Rob Shoss, Managing Consultant Performance Enhancement Group

  • How to Secure More Major Gifts for Your Community College

    Recorded On: 10/20/2015

    Every community college fundraiser wants to secure more major gifts. Hear how an experienced fundraiser was able to refocus her efforts to capture more major gifts and surpass a $10 million campaign goal. Learn tactical and practical tools to establish a more successful major gifts program for your community college

    Every community college fundraiser wants to secure more major gifts. Hear how an experienced fundraiser was able to refocus her efforts to capture more major gifts and surpass a $10 million campaign goal. Learn tactical and practical tools to establish a more successful major gifts program for your community college.

    Speaker:

    Angela M. Garcia Falconetti, Vice President of Institutional Advancement

    Virginia Western Community College

  • Hashtag Viewbook: How to Create More Authentic Publications

    Recorded On: 10/15/2015

    Students, advancement office, faculty members and the community collaborated to create a new viewbook for the Randolph School. The final publication was an authentic portrayal of the school, narrated and designed by students. Learn about the beginnings of the idea, the tools they used and the benefits realized by everyone involved.

    Students, advancement office, faculty members and the community collaborated to create a new viewbook for the Randolph School. The final publication was an authentic portrayal of the school, narrated and designed by students. Learn about the beginnings of the idea, the tools they used and the benefits realized by everyone involved.

    Speaker

    Rebecca Moore, Director of Communications Randolph School

  • They’ve Graduated…Now What? Strategies for Young Alumni Giving

    Recorded On: 10/08/2015

    This webinar discusses how to build a young alumni program and looks at areas of growth and opportunity, as well as potential pitfalls. Hear how building a culture of philanthropy is working and how collaboration is crucial. Learn why investing in young alumni programs is important to pipeline development.

    This webinar discusses how to build a young alumni program and looks at areas of growth and opportunity, as well as potential pitfalls. Hear how building a culture of philanthropy is working and how collaboration is crucial. Learn why investing in young alumni programs is important to pipeline development.

    Speaker

    Colin D. Hennessy, Executive Director of The Penn Fund Development & Alumni Relations University of Pennsylvania

  • Issues Management: The Invisible Role of the Communications Office

    Recorded On: 09/17/2015

    Managing myriad issues is often the least visible responsibility of the communications office. Learn the principles of issues management and ideas for building internal understanding of its importance. Understand the difference between an issue and a crisis. Learn about the impact and use of social media in issues management.

    Managing myriad issues is often the least visible responsibility of the communications office. Learn the principles of issues management and ideas for building internal understanding of its importance. Understand the difference between an issue and a crisis. Learn about the impact and use of social media in issues management.

    Speaker

    Rae Goldsmith  Chief Marketing and Communications Officer Southern Illinois University Carbondale

  • Current Data and Trends of Successful Phonathon Programs - Part II

    Recorded On: 09/10/2015

    Two “phonathon guys” continue the conversation about emerging trends and best practices in phonathons. They look at a database of more than $750 million in phonathon pledges as well other research and experiments to help the viewer can get the most out of this very personal solicitation.

    Two “phonathon guys” continue the conversation about emerging trends and best practices in phonathons. They look at a database of more than $750 million in phonathon pledges as well other research and experiments to help the viewer can get the most out of this very personal solicitation.

    Speakers

    Brian Kish President, Emeril Lagasse Foundation

    Brian Gawor, CFRE Associate Vice President, Fundraising Management Division, RuffaloCody

  • What a Difference a Day Makes: Giving Day Campaign

    Recorded On: 09/03/2015

    Three colleagues from Cornell University talk about their Giving Day campaign. This first-ever Cornell Giving Day raised more than $6 million from 9,683 gifts in 24 hours. During this effort, donors also unlocked a challenge grant while supporting Cornell’s colleges, schools, and units.

    Three colleagues from Cornell University talk about their Giving Day campaign. This first-ever Cornell Giving Day raised more than $6 million from 9,683 gifts in 24 hours. During this effort, donors also unlocked a challenge grant while supporting Cornell’s colleges, schools, and units.

    Speakers:

    Cornell University Staff:

    Joseph J. Lyons, Senior Director, Annual Fund Director

    Andrew Gossen, Senior Director for Social Media Strategy

    Jennifer Campbell, Communications Director