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  • Hashtag Viewbook: How to Create More Authentic Publications

    Recorded On: 10/15/2015

    Students, advancement office, faculty members and the community collaborated to create a new viewbook for the Randolph School. The final publication was an authentic portrayal of the school, narrated and designed by students. Learn about the beginnings of the idea, the tools they used and the benefits realized by everyone involved.

    Students, advancement office, faculty members and the community collaborated to create a new viewbook for the Randolph School. The final publication was an authentic portrayal of the school, narrated and designed by students. Learn about the beginnings of the idea, the tools they used and the benefits realized by everyone involved.

    Speaker

    Rebecca Moore, Director of Communications Randolph School

  • They’ve Graduated…Now What? Strategies for Young Alumni Giving

    Recorded On: 10/08/2015

    This webinar discusses how to build a young alumni program and looks at areas of growth and opportunity, as well as potential pitfalls. Hear how building a culture of philanthropy is working and how collaboration is crucial. Learn why investing in young alumni programs is important to pipeline development.

    This webinar discusses how to build a young alumni program and looks at areas of growth and opportunity, as well as potential pitfalls. Hear how building a culture of philanthropy is working and how collaboration is crucial. Learn why investing in young alumni programs is important to pipeline development.

    Speaker

    Colin D. Hennessy, Executive Director of The Penn Fund Development & Alumni Relations University of Pennsylvania

  • Issues Management: The Invisible Role of the Communications Office

    Recorded On: 09/17/2015

    Managing myriad issues is often the least visible responsibility of the communications office. Learn the principles of issues management and ideas for building internal understanding of its importance. Understand the difference between an issue and a crisis. Learn about the impact and use of social media in issues management.

    Managing myriad issues is often the least visible responsibility of the communications office. Learn the principles of issues management and ideas for building internal understanding of its importance. Understand the difference between an issue and a crisis. Learn about the impact and use of social media in issues management.

    Speaker

    Rae Goldsmith  Chief Marketing and Communications Officer Southern Illinois University Carbondale

  • Current Data and Trends of Successful Phonathon Programs - Part II

    Recorded On: 09/10/2015

    Two “phonathon guys” continue the conversation about emerging trends and best practices in phonathons. They look at a database of more than $750 million in phonathon pledges as well other research and experiments to help the viewer can get the most out of this very personal solicitation.

    Two “phonathon guys” continue the conversation about emerging trends and best practices in phonathons. They look at a database of more than $750 million in phonathon pledges as well other research and experiments to help the viewer can get the most out of this very personal solicitation.

    Speakers

    Brian Kish President, Emeril Lagasse Foundation

    Brian Gawor, CFRE Associate Vice President, Fundraising Management Division, RuffaloCody

  • What a Difference a Day Makes: Giving Day Campaign

    Recorded On: 09/03/2015

    Three colleagues from Cornell University talk about their Giving Day campaign. This first-ever Cornell Giving Day raised more than $6 million from 9,683 gifts in 24 hours. During this effort, donors also unlocked a challenge grant while supporting Cornell’s colleges, schools, and units.

    Three colleagues from Cornell University talk about their Giving Day campaign. This first-ever Cornell Giving Day raised more than $6 million from 9,683 gifts in 24 hours. During this effort, donors also unlocked a challenge grant while supporting Cornell’s colleges, schools, and units.

    Speakers:

    Cornell University Staff:

    Joseph J. Lyons, Senior Director, Annual Fund Director

    Andrew Gossen, Senior Director for Social Media Strategy

    Jennifer Campbell, Communications Director

  • Topping off the Pyramid: Leadership Giving in the Annual Fund

    Recorded On: 08/20/2015

    Discover key factors for success in building a solid annual fund—and then moving those donors to the top of the giving pyramid. Topics include recognition societies, stewardship, segmentation, ask approaches, and staff and volunteer solicitations. Learn ways to encourage major gift prospects to continue their annual fund support.

    Discover key factors for success in building a solid annual fund—and then moving those donors to the top of the giving pyramid. Topics include recognition societies, stewardship, segmentation, ask approaches, and staff and volunteer solicitations. Learn ways to encourage major gift prospects to continue their annual fund support.

    Speaker

    Tammie Ruda Executive Director, Annual Giving Brown University

  • Metrics that Motivate Frontline Fundraisers

    Recorded On: 08/13/2015

    Move beyond “visits made” and “dollars raised in evaluating frontline fundraisers. This webinar looks at how to measure annual fund, major gifts and planned giving fundraisers by a yardstick that matters, that motivates officers to do their best work and that leads them down the path of success.

    Move beyond “visits made” and “dollars raised in evaluating frontline fundraisers. This webinar looks at how to measure annual fund, major gifts and planned giving fundraisers by a yardstick that matters, that motivates officers to do their best work and that leads them down the path of success.

    Speaker

    Anne Melvin Director of Training and Education Harvard University

  • Storytelling as Best Practices

    Recorded On: 07/23/2015

    Translating complex issues, goals and ideas into good stories can be daunting. This webinar looks at why storytelling is the single most powerful communication tool you possess and offers specific techniques for using stories to advance your mission.

    Translating complex issues, goals and ideas into good stories can be daunting. This webinar looks at why storytelling is the single most powerful communication tool you possess and offers specific techniques for using stories to advance your mission.

    Speaker

    Andy Goodman Director The Goodman Center

  • Discovery: Filling Your Major Gift Pipeline

    Recorded On: 07/16/2015

    A consistent donor pipeline is the key to any successful campaign. Take a strategic look at how to implement a discovery program for future major gifts donors. Topics include analyzing giving trends, training discovery officers, and engaging future donors.

    A consistent donor pipeline is the key to any successful campaign. Take a strategic look at how to implement a discovery program for future major gifts donors. Topics include analyzing giving trends, training discovery officers, and engaging future donors.

    Speakers

    Lacie LaRue Sr. Director of Annual Giving Program Oregon State University Foundation

    Mark Keonig Sr. Director of Advancement Services Oregon State University Foundation

  • Persuasive Writing

    Recorded On: 04/09/2015

    A well-crafted piece of communication—whether it's a solicitation letter or a thank you note—can enhance an operation’s bottom line. Most development writing, however, is dull and uninspired. This webinar gives viewers tips and tools for breathing new life into an organization’s messages and for writing more persuasively.

    A well-crafted piece of communication—whether it's a solicitation letter or a thank you note—can enhance an operation’s bottom line. Most development writing, however, is dull and uninspired. This webinar gives viewers tips and tools for breathing new life into an organization’s messages and for writing more persuasively.

    Speaker

    Tracy Palmer

    Palmer Communications