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  • Topping off the Pyramid: Leadership Giving in the Annual Fund

    Recorded On: 08/20/2015

    Discover key factors for success in building a solid annual fund—and then moving those donors to the top of the giving pyramid. Topics include recognition societies, stewardship, segmentation, ask approaches, and staff and volunteer solicitations. Learn ways to encourage major gift prospects to continue their annual fund support.

    Discover key factors for success in building a solid annual fund—and then moving those donors to the top of the giving pyramid. Topics include recognition societies, stewardship, segmentation, ask approaches, and staff and volunteer solicitations. Learn ways to encourage major gift prospects to continue their annual fund support.

    Speaker

    Tammie Ruda Executive Director, Annual Giving Brown University

  • Metrics that Motivate Frontline Fundraisers

    Recorded On: 08/13/2015

    Move beyond “visits made” and “dollars raised in evaluating frontline fundraisers. This webinar looks at how to measure annual fund, major gifts and planned giving fundraisers by a yardstick that matters, that motivates officers to do their best work and that leads them down the path of success.

    Move beyond “visits made” and “dollars raised in evaluating frontline fundraisers. This webinar looks at how to measure annual fund, major gifts and planned giving fundraisers by a yardstick that matters, that motivates officers to do their best work and that leads them down the path of success.

    Speaker

    Anne Melvin Director of Training and Education Harvard University

  • Storytelling as Best Practices

    Recorded On: 07/23/2015

    Translating complex issues, goals and ideas into good stories can be daunting. This webinar looks at why storytelling is the single most powerful communication tool you possess and offers specific techniques for using stories to advance your mission.

    Translating complex issues, goals and ideas into good stories can be daunting. This webinar looks at why storytelling is the single most powerful communication tool you possess and offers specific techniques for using stories to advance your mission.

    Speaker

    Andy Goodman Director The Goodman Center

  • Discovery: Filling Your Major Gift Pipeline

    Recorded On: 07/16/2015

    A consistent donor pipeline is the key to any successful campaign. Take a strategic look at how to implement a discovery program for future major gifts donors. Topics include analyzing giving trends, training discovery officers, and engaging future donors.

    A consistent donor pipeline is the key to any successful campaign. Take a strategic look at how to implement a discovery program for future major gifts donors. Topics include analyzing giving trends, training discovery officers, and engaging future donors.

    Speakers

    Lacie LaRue Sr. Director of Annual Giving Program Oregon State University Foundation

    Mark Keonig Sr. Director of Advancement Services Oregon State University Foundation

  • Persuasive Writing

    Recorded On: 04/09/2015

    A well-crafted piece of communication—whether it's a solicitation letter or a thank you note—can enhance an operation’s bottom line. Most development writing, however, is dull and uninspired. This webinar gives viewers tips and tools for breathing new life into an organization’s messages and for writing more persuasively.

    A well-crafted piece of communication—whether it's a solicitation letter or a thank you note—can enhance an operation’s bottom line. Most development writing, however, is dull and uninspired. This webinar gives viewers tips and tools for breathing new life into an organization’s messages and for writing more persuasively.

    Speaker

    Tracy Palmer

    Palmer Communications

  • Asian American Fundraising

    Recorded On: 10/16/2014

    Fundraising from diverse communities can be a challenge. Janice Gow Petty, an expert in diverse fundraising, presents demographic data and ethnic fundraising practices of Asian Americans and reviews how advancement professionals can understand the nuances of this diverse group to create engaging strategies and enhance philanthropy efforts with alumni.

    Fundraising from diverse communities can be a challenge. Janice Gow Petty, an expert in diverse fundraising, presents demographic data and ethnic fundraising practices of Asian Americans and reviews how advancement professionals can understand the nuances of this diverse group to create engaging strategies and enhance philanthropy efforts with alumni.

    Speaker

    Janice Gow Petty

    President,  J.G. Petty & Associates

  • The Fall of Unrestricted Giving

    Recorded On: 08/14/2014

    Universities have long promoted a strong base of support through unrestricted giving to the annual fund. But donors at all levels are taking a investment-oriented approach to their philanthropy. Explore how universities are adapting to this trend in giving, and discover how essential these moves are to securing future support.

    Universities have long promoted a strong base of support through unrestricted giving to the annual fund. But donors at all levels are taking a investment-oriented approach to their philanthropy. Explore how universities are adapting to this trend in giving, and discover how essential these moves are to securing future support.

    Speakers

    Jennifer Bernstein Vice President for Development and Alumni Relations Pace University

    Rick Reiss Senior Vice President for University Advancement Fairleigh Dickinson University